Faaez Samadi
Sep 8, 2017

Mindshare launches ‘programmable’ media service

'Anna' offers brands greater targeting and efficiency through automation.

Adam Ray

Mindshare has announced the creation of its new platform called Anna, which it says is the industry’s first programmable’ approach to DSP and dynamic creative optimisation DCO control.

The tool, launched with DSP demand-side platform partner AppNexus and DCO company Jivox, lets users create code to programme their DSPs and DCOs, configuring millions of media-buying strategies and creative rules automatically, thus removing the laborious manual configuration that media planners currently go through,...

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