Olivia Parker
Mar 20, 2017

Mind the gap: How gender inequality in marketing compares to other industries

Marketing and advertising are not alone in dealing with gender inequality. Olivia Parker looks at what lessons can be gleaned from other industries.

Common woes: Similar stories of gender inequality emerge from marketing, technology, law and finance sectors.

To what extent are the gender equality issues looked at by Campaign Asia-Pacific this month specific to advertising and marcomms It’s largely an unanswered question. Gender research, in Asia in particular, tends to focus on assessing workplaces by market or within individual industries rather than cross-sector comparisons.

Even the briefest look over the wall at other professional services such as finance, law or technology however, reveals a starkly similar set of issues affecting women.

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