McPR fail: McDonald's HK squanders trust with mishandling of bad-meat crisis

HONG KONG - Like its peers, McDonald's might be seen as a victim in the expired-meat saga that began last week in China. But in Hong Kong, the company violated several rules from the crisis-management playbook and will now have to rebuild its image following a "large withdrawal from the bank of trust", according to PR experts.

by Jenny Chan 陳詠欣

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