Local brands winning the FMCG battle in China

New report shows foreign brands losing share in majority of categories.

It’s a difficult time to be an FMCG company, especially a foreign one, operating in China, according to a new report from Bain Company and Kantar Worldpanel.

The China Shopper Report 2016, based on 2015 data, shows that value growth hit a five-year low of 3.5 percent, the average growth in annual FMCG spending per household slowed to 0.8 percent and selling prices also increased less than in prior years.

Meanwhile,...

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