David Blecken
Jun 27, 2016

Japanese internet advertising to hit $11.15 billion by 2020

Key findings for Japan's online advertising market from PricewaterhouseCoopers’ (PwC) Global entertainment and media outlook 2016-2020

Currently worth nearly US$154 billion, Japan’s entertainment and media market is predicted to grow to more than $170 billion by 2020. That compares to nearly $767 billion in the US, and $264 billion in China.

TV is not going to stop dominating Japanese advertising any time soon. PwC’s study suggests sporting events such as the Tokyo Olympics will help propel the total TV advertising market from $11.62 billion to $14 billion by...

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