The first local advertiser to launch with InSkin Media ISM was One2Free, whose ad went live on Apple Daily on 10 April. This was booked by Tan Rahman, head of digital at OMD Hong Kong, who was a strong supporter of ISM's launch. Estee Lauder was the second.
A pull factor for ISM's launch was how agency buyers, such as Rahman, are becoming more savvy and beginning to question the validity of...
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