Faaez Samadi
Feb 2, 2017

Influence: In Korea, not a Lotte alternatives

With Korea recently rocked by its latest chaebol corruption scandal, we investigate how local consumers express their outrage in the marketplace—or whether they do at all.

Demonstrators in front of Seoul’s Lotte Hotel.

A sordid affair involving family feuds, embezzlement, and even a mysterious death. These are the central tenets of the astonishing scandal engulfing Korean mega family conglomerateor chaebolLotte.

As a brand, Lotte underpins a huge part of Korean society, with its interests sprawling across confectionery its origin, to cinemas, amusement parks, cafes, bakeries, supermarkets, shopping malls, hotels, construction, insurance and even chemicals. There are 20 or so such chaebol in Koreaincluding Samsung,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
The Economist plans push for Australian readers
Premium
2 days ago

The Economist plans push for Australian readers

CMO Michael Brunt remains unswervingly set on growing profits through circulation, not advertising.

Premium
Ogilvy India leader steps into harassment controversy
Premium
2 days ago

Ogilvy India leader steps into harassment controversy

The agency's managing partner drew rebuke and has since apologised for commenting that pinching and grabbing are "part of growing up".

Premium
M&C Saatchi creative chief sparks diversity debate
Premium
2 days ago

M&C Saatchi creative chief sparks diversity debate

A creative leader drew ire for saying he was "bored with diversity being prioritised over talent" in a Campaign UK column.

Premium
Passivity and pace problematic for Japanese communicators abroad
Premium
2 days ago

Passivity and pace problematic for Japanese ...

Japanese corporations are getting better at dealing with crises, but slow decision-making and a lack of proactivity still leave them exposed in complex markets like the US.