David Blecken
Oct 28, 2014

Infiniti looks to CP+B to build premium global brand

HONG KONG – Infiniti Motor Company has appointed Crispin Porter + Bogusky (CP+B) as its creative agency-of-record as it looks to strengthen its positioning as a premium automotive brand globally.

The Q30 will be Infiniti's next major launch after last year's unveiling of the Q50

While the account will be led from CPB’s Colorado office, the agency will establish offices in key regional markets, including China, to service the business. China is a priority for Infiniti, along with Europe and North America.

A spokesperson from Infiniti, who did not wish to be named, told Campaign Asia-Pacific that since establishing its headquarters in Hong Kong in 2012, Infiniti had “worked very hard to develop a new brand positioning and to...

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