While the account will be led from CPB’s Colorado office, the agency will establish offices in key regional markets, including China, to service the business. China is a priority for Infiniti, along with Europe and North America.
A spokesperson from Infiniti, who did not wish to be named, told Campaign Asia-Pacific that since establishing its headquarters in Hong Kong in 2012, Infiniti had “worked very hard to develop a new brand positioning and to...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events