Jenny Chan 陳詠欣
Sep 7, 2017

'If it ain't broke...' mindset slows Hong Kong's digital marketing scene

A culture of ‘being obedient to your boss’, fear and complacency are fundamental barriers, according to a new report from the HKDMA and PwC.

If it ain't broke, why fix it?

A PwC report commissioned by Hong Kong Digital Marketing Association HKDMA explored the current state of play of the local marketing ecosystem, and confirmed what the players already knew but still couldn't change.

PwC conducted 20 qualitative interviews with digital publishers, platform owners, agencies and marketers, as well as measurement organisations. However the study included multiple interviewees from the same companies, and only two brand-side advertisers see full list below.

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