Megan Gell
Jan 1, 2018

How that really works... VR

When the content is good it can take engagement to new heights, while poorly executed experiences have left guests feeling nauseous.

So what does it really take to deliver a virtual reality VR solution for an event

As ever, it begins with identifying the key objectives, set features and, crucially, the role the user will play. “It’s not about creating VR experiences for the sake of it, it’s more about creating a compelling story in the virtual world that really engages the audience,” says Etienne Chia, VP digital and strategy, APAC, FreemanXP.

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