Ad Nut
Jan 19, 2016

HomeAway goes for the gross-out against Airbnb

From The US: 'It’s Your Vacation. Why Share It?', for HomeAway by Saatchi & Saatchi London

HomeAway goes for the gross-out against Airbnb

Without naming Airbnb, HomeAway does a nice job of differentiating itself in this ad. The fact that HomeAway provides access to managed properties and vacation homes, as opposed to people's own homes and apartments, becomes grist for a series of gags based on the perils of staying in a place that's shared. Ad Nut knows plenty of people who have had positive Airbnb experiences, but still feels HomeAway has done a nice job locating a point of difference and communicating it with humour. 

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia
Tags

Related Articles

Just Published

17 hours ago

Cannes Lions responds to criticism regarding ...

Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.

18 hours ago

Asia-Pacific Power List 2025: Alvin Neo, Fairprice

With a foot in both tradition and transformation, Neo is reimagining what Singapore’s most beloved supermarket means to the next generation of shoppers.

18 hours ago

Thailand's Top 50 brands 2025

See why Lazada tops the list in Thailand and explore the rising challengers shaking up the rankings in Campaign’s regional research with Pureprofile.

18 hours ago

Why Chinese youth engage in 'emotional consumption'

These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a purchase brings.