Havas Group today announced it has acquired shopper-marketing platform BD Australia.
BD Australia specialises in integrated retail and shopper marketing. It claims to have a strong focus on data analytics to help study shopper behaviour and behavioural economics to identify insights that aid decision-making.
The agency is led by managing director Simon Porter, who has 15 years’ experience in brand marketing. He has worked for clients including Sony, Vodafone, Microsoft, Adidas and...
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