Jenny Chan 陳詠欣
May 12, 2017

Hacking the (independent) agency's business model

We got access into a closed-door meeting of independent agencies that deconstructed the agency of now to try to reconstruct one of the future.

Independent shops see the years ahead as their time to raise their stature and take more business away from their holding-company affiliated competitors, at least judging from discussions at a recent conference held by Worldwide Partners Inc WPI. WPI has lauded a stronger independent spirit ever since headline-rocking Brexit became a ring for the same theme of independence for the network.

Taking a look at today’s business climate, the client landscape...

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