SINGAPORE - Mindshare has named Robin Wong, managing partner and global head of operations for GroupM’s data and analytics team, as the incoming APAC CEO for Mindshare's FAST (Future Adaptive Specialist Team) hub, effective October 1.
Wong's primary objective will be to help the agency’s clients "derive full value" from their data and analytics, particularly when it comes to programmatic campaigns.
In his GroupM role, Wong has supported clients with data management, operational reporting and advanced decisioning analytics.
“Robin is joining FAST at a time when there is a deep-felt need for marketers to build muscle memory out of their data-led initiatives," commented Gowthaman Ragothaman, COO of Mindshare Asia Pacific.
The FAST unit, which was launched one year ago in August 2015, comprises six services that clients can choose from or use as an integrated solution.
- Data advisory
- Performance marketing insights
- Programmatic strategy
- Real-time marketing
- Digital analytics
- Big data
There are currently five FAST hubs located in Singapore, London, New York, Shanghai and Mexico City. The two in Asia Pacific will be under Wong's care.
