Gabey Goh
Nov 23, 2016

Grasping the creative in programmatic

It’s still early days adding programmatic’s speed and targeting to creative in Asia, but brands shouldn’t wait to set the wheels in motion.

Pantene

The ultimate promise of programmatic technology paints a vision of an efficient and automated future. Ads assemble themselves and are delivered at the right time to the consumer on the right device with the right context and personalised messaging.

But that reality is still a long way away.

Right now, while the pieces of the programmatic infrastructure are still being plugged in across Asia-Pacific, another topic has come to the forefrontcreative...

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