Google Adwords adds keyword data visualization

An update to Google AdWords that rolled out yesterday will allow advertisers to see which keywords are being used to find their businesses online.

Similar to a keyword visualization tools by MOZ, the update will allow advertisers to access a much more visually pleasing means of knowing which keywords, varied across brand and category, are driving traffic to their sites.

While the Google AdWords Keyword Explorer tool already allows this, the move is part of a wider set of steps by Google to allow anyone to understand and access its tools. Last month, a voice-based search was added to Google Analytics, allowing uncertified users to access data that may otherwise be too hard for them to find.

Just like voice-based search, the new update can only be found in the new version of Google AdWords, so interested users will have to upgrade by contacting their respective Google Partner agencies.