Gender-reversing beer ad is the funniest and most progressive thing ever!

From the UK: 'Why the hell not?' for Foster's by Adam & Eve DDB

So funny! See, the guy is doing something only women are supposed to do! And he looks really stupid doing it! That's so funny! I've never seen it a million times before! And it's not at all sexist like those old beer ads that just showed a bunch of scantily clad women—because it has a funny twist! See how far we've come as an industry in just a few short...decades!

Ad Nut is laughing so hard that tears are starting to flow from Ad Nut's eyes.  

Campaign UK has the details.

 

| ad nut , wtw