Jenny Chan 陳詠欣
Jul 12, 2017

Gary Vaynerchuk calls TVCs "horseshit" at RISE

In an expletive-laden delivery at RISE 2017 in Hong Kong, media entrepreneur Gary Vaynerchuk said success all comes down to "trading attention".

The Belarus-born CEO of VaynerMedia, himself a hypervocal influencer, has never been one to mince words. Speaking at the RISE 2017 tech conference yesterday, his reputation drew a curious crowd so large that the overflow room had to be filled, though some attendees we spoke to acknowledged that his logic can be scattered. Excerpts from his speeches below.

On trading attention

The one thing we all trade on...

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