Last year, Johnson Johnson consolidated its global media account into UM’s J3, a dedicated group that IPG created within UM in 2007 for the health and skincare company.
It’s one example of a shift towards horizontality’with bespoke agency teams pulled across a group for major clients. Brands including Cathay Pacific and Colgate have similar arrangements, with Cathay Pacific Central Team an agency within McCann Worldgroup composed of multiple disciplines, while agency Red...
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