Spanning print and online platforms, the campaign will also target students in a recruitment programme. It will also serve as an overarching theme across FPH’s different subsidiaries.
FPH manages various businesses, including energy and energy services, real estate, industrial parks, construction and manufacturing.
Danny Gozo, FPH consultant for corporate communications, said BBDO managed to convey a real understanding of the values of the organisation. “But more importantly, they were...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events