Racheal Lee
Jul 25, 2013

First Philippine Holdings appoints BBDO Guerrero for identity campaign

MANILA - First Philippine Holdings (FPH) has appointed BBDO Guerrero to create an integrated corporate campaign to define the conglomerate to its various stakeholders.

Spanning print and online platforms, the campaign will also target students in a recruitment programme. It will also serve as an overarching theme across FPH’s different subsidiaries.

FPH manages various businesses, including energy and energy services, real estate, industrial parks, construction and manufacturing. 

Danny Gozo, FPH consultant for corporate communications, said BBDO managed to convey a real understanding of the values of the organisation. “But more importantly, they were...

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