Jenny Chan 陳詠欣
Aug 8, 2017

Fire, then no embers: How Uber's first brand crisis in Asia fizzled out

Snarky remarks like "If you’re craving fire from your Honda Vezel, UBER" on social media can be eliminated with assurance and assuage, say experts.

Uber has been a regular magnet for bad press in the US due to its tendentious former CEO Travis Kalanick and other self-inflicted scandals. Then, last week, The Wall Street Journal reported  that Uber knowingly rented out defective Honda Vezel cars to drivers in Singapore since 2016, one of whom narrowly escaped unhurt when his vehicle caught fire in January this year. 

The number of Singapore riders who found Uber's first brand...

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