Ilyse Liffreing
Nov 17, 2016

Facebook makes amends with new third-party verification and metric tools

The platform discovered another miscalculation as it underwent a stricter review process.

In August, Facebook was roundly criticized by the marketing community when the platform came forward admitting it had miscalculated key metrics, greatly overstating how much time its users were spending watching videos.

On Wednesday, Facebook is addressing its past wrongs, and more miscalculations the network has found, with several updates to its system. The network found a bug in Page Insights that miscalculates the number of unique visitors a Facebook page might get in a...

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