Atifa Silk
Nov 14, 2014

Exclusive: F1 boss Bernie Ecclestone on his billion-dollar brand

Scathingly sanguine about the financial woes of lesser teams, casually chauvinistic and claiming to open doors for governments, the F1 supremo pulls no punches in this interview with Campaign Asia-Pacific brand director Atifa Silk.

Kingpin: 40 years at the top of Formula One

Formula One boss Bernie Ecclestone is a polarising figure in the eyes of many. A powerful negotiator and master dealmaker, he has built Formula One into a multibillion-dollar global operation, having identified early on the potential of television to turn the sports property into a worldwide spectacle. In the process he has made billions from his management and ownership of the commercial activities, and earned both fear and respect from admirers and detractors alike.

At...

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