Jenny Chan 陳詠欣
Feb 10, 2017

Exclusive: Cheil wins China Unicom account in 11-way pitch

JWT Beijing was the incumbent agency from 2013 to 2016.

Cheil China will be China Unicom's main branding and marketing strategy partner for 2017 and 2018.

The undertaking comes after a November pitch involving more than 20 local and multinational agencies based in Beijing, of which 11 were shortlisted for the final presentation.

Cheil did work for the telecom operator on a project basis since 2011, while JWT Beijing was its incumbent creative agency from 2013 to 2016.

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