David Blecken
Nov 15, 2016

Does a Trumpian America mean trouble for Japanese brands?

How to contend with an apparent rise in US nationalism.

When Donald Trump sucker-punched the world with his election victory last week, Shinzo Abe was one of the first to congratulate him, saying he expects the controversial businessman to make America “even greater”.

Many are doubtful. But America aside, the implications for Japan, and indeed the rest of the world, are even less clear. Trump’s pledge to put domestic business and production first looks set to derail the Trans-Pacific Partnership trade deal, which has been...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Tangrams issues 2018 call for entries
Premium
9 minutes ago

Tangrams issues 2018 call for entries

The entry deadline is in April and the awards will be presented at Spikes Asia 2018.

Premium
ADK sees mindset change as the first step to better working conditions
Premium
2 hours ago

ADK sees mindset change as the first step to better ...

The company wants to be a leader in remote working and hopes reform can give it an edge in attracting the best talent.

Premium
The 5 issues that defined 2017 in APAC adland
Premium
2 hours ago

The 5 issues that defined 2017 in APAC adland

Our listicle-based look back at the year in APAC marketing and communications continues, with 2017's biggest ongoing themes, including gender equity, the threat consulting companies pose, and more.

Premium
Terry Savage to leave Cannes Lions after 33 years
Premium
2 days ago

Terry Savage to leave Cannes Lions after 33 years

The festival chairman will depart after the 2018 event.