Faaez Samadi
Dec 1, 2016

Diversity key to boosting APAC agency talent pool: Grace Blue

Agencies must fully commit to diversity programmes to retain the best talent, according to Grace Blue's newly minted APAC CEO Jean-Michel Wu and founder Juliet Timms.

Diversity key to boosting APAC agency talent pool: Grace Blue

Agencies need to have a comprehensive strategy to increase diversity if they want to hire and keep hold of the best up and coming talent, according to Juliet Timms, founder of Grace Blue.

Speaking to Campaign Asia-Pacific alongside Jean-Michel Wu, who recently joined the headhunting agency from McCann Worldgroup, Timms said diversity in the advertising and media industries “is as critical as in any other”.

“We know that while 80 percent of consumer spending is influenced by women, 3 percent of creative directors are women,” she said. “How can the industry expect its output to be effective when the people creating it don’t fairly represent the people it is being created for?”

Wu, whose priority for Grace Blue is building its APAC network with a new China office in the new year, said company culture has definitely become more important, and people now more than ever join businesses because of it.

“The agencies that care about that will attract and retain people for longer, no question about that,” he said. An important part of that culture, particularly for younger workers, is seeing a diverse leadership that they can aspire to.

Timms said: “Many agencies are making substantial efforts to drive diverse recruitment at the junior level, but retaining that talent is problematic. Diverse junior talent simply lacks the leaders to look up to, making it hard for them to see themselves in that place later on in their careers.

Jean-Michel Wu, Juliet Timms

“Continuing to recruit heavily at the junior level is important, but agencies must give even more immediate attention to hiring at a senior level.”

Wu said the drive for greater diversity is a key pillar for Grace Blue, which is why its global operations look to move candidates from one geographical market to another. It is also a big part of Liberty Blue, a new unit launched by Grace Blue and led by Wu that focuses on future leaders.

“There’s a huge demand for that kind of identification of candidates, to build future leaders,” Wu said. “It’s not necessarily the senior positions, it’s more the top and mid-level roles and the very best talent.”

Again, Wu says the priority is building up a presence in China, as well as developing Singapore, before moving into other larger markets, potentially like Australia or Indonesia.

Timms added that while it is an urgent issue, “rushing to diversity will only backfire”.

“We have to start treating our efforts like a marathon,” she said. “This means developing a brave, long-term strategy that addresses diversity in all of its forms, and makes all of an agency’s leaders responsible now.”

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
A gay adman reacts to Taiwan's same-sex marriage ruling
Premium
5 hours ago

A gay adman reacts to Taiwan's same-sex marriage ruling

A creative director at Leo Burnett Hong Kong, who happens to be gay, reacts to Taiwan's legalisation of same-sex marriage.

Premium
Outbrain launches programmatic service
Premium
6 hours ago

Outbrain launches programmatic service

Outbrain Programmatic Access is available in collaboration with AppNexus.

Premium
Has the promise of brand purpose been overblown?
Premium
6 hours ago

Has the promise of brand purpose been overblown?

After a raft of ads that have come under criticism for consumers for being tasteless, John Tylee investigates whether brands are taking the concept of "purpose" too far.

Premium
No risk, no reward
Premium
6 hours ago

No risk, no reward

Pepsi’s latest horrible offering demonstrates just how easily a communications gamble can fall flat, but one of the lessons brands should learn is that it is always worth giving the dice another roll.