Matthew Miller
Apr 25, 2017

Digital transformation? 7 in 10 APAC companies haven't really started

Only 17 percent of companies describe themselves as delivering a new digital experience.

In research released today by Ogilvy Mather's strategy and innovation consultancy OgilvyRED, more than 70 percent of APAC companies reported that they are working toward delivering a new digital experience, while 17 percent are delivering already and 7 percent haven't even started. 

OgilvyRED’s Digital Transformation Survey, conducted between September and November, included 82 respondents in senior marketing positions within companies in Asia with more than 500 employees. The respondents...

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