Gideon Spanier
May 10, 2017

Consulting or IT giant to buy big six ad group 'within next five years'

WPP, Omnicom, Publicis Groupe, Interpublic, Dentsu and Havas are merely "minnows", according to an M&A advisor.

One or more of the big six advertising groups will be bought by a consulting or IT giant within the next five years, a leading MA adviser has forecast.

Ben Tolley, a partner at Clarity, which advised independent Australian creative agency The Monkeys and sister design shop Maud on their sale to Accenture Interactive this week, said he expects consulting and IT firms to make bigger acquisitions in marketing...

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