Atifa Silk
Aug 11, 2016

Building admirable brands: Johnson & Johnson's Alison Lewis

EXCLUSIVE INTERVIEW: Johnson & Johnson’s first global consumer-sector CMO shares the challenges of delivering global campaigns and meeting local market needs

Lewis discusses the challenges of taking global campaigns into local markets, J&J’s innovation pipeline and the importance of partnerships such as J3, a unit that’s part of IPG Mediabrands dedicated entirely to handling all of J&J’s media needs.

As the first global chief marketing officer of Johnson Johnson’s consumer sector, Alison Lewis is leading a new marketing philosophy and brand framework at the packaged-goods giant. The challenge for Lewis, who took on the role in late 2013, has been to unite the various brands across the different business units under new ways of working and getting a 400-person marketing team fit for the future and collaborating better with agencies and partners in local markets. The task...

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