Gabey Goh
Sep 7, 2016

APAC buyers and sellers divided over programmatic expansion: ExchangeWire Research

Emerging APAC digital buyer market views more programmatic players favourably.

ASIA PACIFIC There’s a split in opinion around the region’s fast-growing programmatic market, according to a new study by ExchangeWire Research.

The study, commissioned by BidSwitch, found that while almost nine in 10 85 percent of sellers feel there are too many vendors, fewer than two thirds 60 percent of buyers agree.

Over half of sellers 58 percent thought that despite increasing marketplace consolidation, the number of programmatic companies would...

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