We assess McCann Worldgroup's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.
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To mark the opening of its Japan office, OpenAI has released a GPT-4 custom model optimised for the Japanese language.
Shu Wu's transformative leadership led McCann Worldgroup China through unprecedented success, securing major clients and empowering diverse talents for the company
The work from UltraSuperNew taps iconic Japanese actors Takeshi Kitano and Gekidan Hitori in an suspenseful, funny and memorable hit that reinforces how Canva allows one to take care of business on their own.
Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors-in for older demographics and how personalised content is key for Gen Z.
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