Byravee Iyer
Jun 14, 2016

After Zalora, Rewind Networks keen to expand 'rewards' program

Singapore-based TV network wants to expand its newly launched 'rewards program' in a bid to expand revenue streams.

SINGAPORE - After running a first-of-its-kind reward-based marketing partnership with Zalora, TV channel Rewind Networks now wants to bring in more brands and services under its HITS Rewards U’ program.

The program involves airing a promotion code that viewers can immediately use at the retailer's website.

“People are giving us their time and are loyal to our shows, and we want to be able to say thank you,” said Avi Himatsinghani, the...

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