David Blecken
May 26, 2016

Advertisers: Japanese consumers really want you out of the frame

A survey by Unruly finds Japanese consumers to be the most likely in the world to use ad blocking.

TOKYO - 94 percent of those canvassed in Japan as part of Unruly’s Future Video Survey said they would consider using ad-blocking software. That compares with 93 percent globally and 88 percent in Southeast Asia.

Two-thirds of Japanese respondents also said they were put off a brand when forced them into watching pre-roll advertising, compared to 45 percent in Southeast Asia. There is some hope though one third of respondents said they found ads that...

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