AdMaster, Miaozhen sign with Tencent to fight ad fraud

Both firms will tap into Tencent’s database to identify mobile device IDs and behaviorial data to then detect patterns of invalid traffic.

Third-party tracking firms AdMaster and Miaozhen have signed with Tencent's Mobile Internet Group MIG to create anti-fraud 'data labs' to combat invalid traffic.

Tencent's Beacon unit claims to have the most accurate mobile-ID database in China, with over 900 million monthly active users. It will act as an “extra screen” on top of AdMaster’s BlueAir technology to identify fraudulent traffic.

Miaozhen's lab, at the same time, will tap into...

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