Alright, that’s an intentionally provocative headline, so let’s get the caveats and disclaimers out of the way, right up front. Revenue loss for any business, whether directly or indirectly from ad blocking is not a jovial topic, Juniper estimates a US$27 billion cost to the industry by 2020ithere are real world implications, people and jobs at the receiving end.
Ad blocking is just one visible accelerant to a greater transformation that...
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