Christopher Brewer
Mar 14, 2017

Ad blocking: The best thing that could have happened?

Consumers voted with their thumbs, and the results are clear. It's how we react that might avoid losing the next billion consumers.

Christopher Brewer

Alright, that’s an intentionally provocative headline, so let’s get the caveats and disclaimers out of the way, right up front. Revenue loss for any business, whether directly or indirectly from ad blocking is not a jovial topic, Juniper estimates a US$27 billion cost to the industry by 2020ithere are real world implications, people and jobs at the receiving end.  

Ad blocking is just one visible accelerant to a greater transformation that...

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