Maserati, the Italian-owned luxury car brand, is the first client to appoint Accenture Interactive as global experience agency of record.
Karmarama, the London ad agency, which Accenture Interactive bought a year ago, will be the lead creative shop on the global account.
Consulting giant Accenture has tried to position Accenture Interactive as an experience agency that can manage every touchpoint of the customer experience.
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