Ad Nut
Jun 27, 2017

A photo printer, of all things, brings a young couple together

Facebook video for HP Sprocket Photo Printer features original song by local artists Benjamin Kheng and Narelle Kheng of The Sam Willows.

A photo printer, of all things, brings a young couple together

Purposely shot in vertical format, this video by Goodstuph for HP Singapore has scored over 1 million views on Facebook. According to the agency, the format takes over the viewer's phone and also "mirrors how most young relationships take place today—over smartphone screens."

Do small photo printers have a place in young people's lives? Not sure, but this work certainly makes hard copies seem romantic.

(Ad Nut is so old that Ad Nut had to use film cameras to take pictures of Ad Nut's first love interests. And selfies hadn't even been invented yet.)

CREDITS

Advertising Agency: Goodstuph, Singapore
Executive Creative Director: Pat Law
Art Director: Nigel Tan
Director / Editor Jayden Tan
Assistant Director: Nicholas Ee
Account Lead: Takumi Kinjo
Story: Nigel Tan, Takumi Kinjo, Jayden Tan, Teo Chin Yen
Junior Creative: Issa Mauricio
Production Assistants: Samantha Ho, Shaun Tan
Music: Benjamin Kheng, Narelle Kheng / FLY Entertainment
Music Producer: James Lye

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

Tags

Related Articles

Just Published

Premium
Peter Vogel named ‘NewCo’ ANZ head
Premium
11 hours ago

Peter Vogel named ‘NewCo’ ANZ head

Vogel will also have Southeast Asia responsibilities.

Premium
Consumer loyalty and growing individualism pose challenges: Brand Summit China
Premium
14 hours ago

Consumer loyalty and growing individualism pose ...

A lively panel debate about whether Chinese consumers are more disloyal than others kicked off the the Brand Summit China, held in Shanghai yesterday.

Premium
Brand authenticity means giving up control
Premium
14 hours ago

Brand authenticity means giving up control

Brands have to learn the consumer is in the driving seat if they want to build an authentic relationship, according to a panel discussion at Wednesday's Top 1000 Brands Breakfast Briefing in Singapore.

Premium
Invisible Artists acquired by UK-based Bareface
Premium
15 hours ago

Invisible Artists acquired by UK-based Bareface

Production studio has presence in Sydney and Singapore; China market a focus.