After completing the biggest merger in media agency history, the new behemoth has doubled down on expanding its services to achieve impressive business growth, but has missed opportunities to progress in other areas.
Why Subscribe?
or call +852 2122 5222
or email [email protected]
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20170226&c=1)
In the wake of public outrage and a significant decline in share prices, Baidu refrained from commenting on the matter.
With signs of improvement on the horizon but a parent network restructuring against the backdrop, Carat navigated the difficult position of maintaining its growth in 2023, whilst remaining unaffected by the uncertainties that surround it.
Even as marketers in Asia tap into the vast reach and clout of social media influencers, R3’s Shufen Goh has a few guidelines to make the most of these relationships.
The expansion comes as Omnicom announced a new entity in India in November 2023—Omnicom Advertising Services—to oversee the company’s creative agencies in the region, with Aditya Kanthy at the helm as CEO.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
