Jenny Chan 陳詠欣
Jul 26, 2016

3 tech companies that may advance location-based ads in China

Despite smartphone ubiquity, location-aware marketing has not taken off in China. We look at the reasons why, and some companies that may change the picture.

Getui has amassed location data in China by embedding its code into various apps

The Pokemon Go phenomenon has brought attention to location-aware apps, but in China, such intelligence is still largely underused by marketers.

Pokemon Go debuted in Japan three days ago with McDonald's Japan becoming the first brand to use sponsored locations’. This has led to some perhaps overly optimistic predictions about how the game will help SMEs such as coffee shop franchises or convenience stores.

But even if Pokemon...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Sexual harassment in adland: Cindy Gallop wants names
Premium
1 hour ago

Sexual harassment in adland: Cindy Gallop wants names

Outspoken industry consultant asks women, and men, to report incidents.

Premium
Millennials and brands: It's complicated
Premium
5 hours ago

Millennials and brands: It's complicated

Stereotypes about millennials abound, some more true than others. Brands that take the time to understand them can win much respect.

Premium
Maximising the moment
Premium
6 hours ago

Maximising the moment

Marketers should take a moment to better explore moments in their customers' day. Doing so can provide inspiration and innovation, explains Kantar TNS' Serena Jacob.

Premium
Mobile adspend gap persists, especially in certain markets
Premium
6 hours ago

Mobile adspend gap persists, especially in certain ...

TOP OF THE CHARTS: The latest mobile advertising forecast from Zenith shows persistent and in some cases jaw-dropping variation across APAC markets.