Matthew Miller
Mar 18, 2014

Who gets it, the chainsaw or the lamb?

NEW ZEALAND - Power-tool maker Stihl, with DDB Group New Zealand, has unveiled a choose-you-own-adventure scenario in which a man must choose to save a treasured chainsaw or an adorable, mewling lamb.

The 30-second TV ad (above) leads viewers to a microsite to make their choice and complete the adventure by watching two additional videos. No matter which path the viewer selects, they encounter some surprising twists that underscore the reliability and desirability of the Stihl product. 

The videos continue a sibling-rivalry story, centred on an heirloom chainsaw, that began in 2009 with an ad entitled 'Bequeathed' and continued in 2011 with 'Mercy dash'. 

In retail stores, the brand is offering chainsaw buyers the choice of a toy chainsaw or a plush toy of 'Flossie' (the lamb).

CREDITS

Client: STIHL
Agency: DDB Group New Zealand
Executive Creative Director: Shane Bradnick
Creative Directors: Mark Lorrigan, Chris Schofield
Art Director: Adam Barnes
Copywriter: James O’Sullivan
Group Business Director: Scott Wallace
Executive Producer: Judy Thompson
Agency Producer: Samantha Meehan
Production Company: Robber's Dog
Director: Adam Stevens
Executive Producer: Mark Foster
Producer: Caz Hearn
Managing Director: George Mackenzie
DOP: Mark Pugh
Editor: Paul Maxwell
Grade & VFX: Blockhead
Music Composition & Sound Design: Liquid Studios 

Related Articles

Just Published

54 minutes ago

How FMCG giants defied Covid downturn to up ...

Unilever, Kraft Heinz, Mondelez, RB, P&G and Diageo all boosted investment.

1 hour ago

WPP, Publicis and Unilever back industry-wide plan ...

In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.

1 hour ago

Indian media lobbies face-off against Google, ...

While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.

5 hours ago

Creativity is key to driving sustainable living

SPIKES ASIA X CAMPAIGN: Active consumer demand for sustainable living is lagging regulations and technology, and this is an opportunity for the creative business to make a real, positive impact.