Matthew Miller
Mar 18, 2014

Who gets it, the chainsaw or the lamb?

NEW ZEALAND - Power-tool maker Stihl, with DDB Group New Zealand, has unveiled a choose-you-own-adventure scenario in which a man must choose to save a treasured chainsaw or an adorable, mewling lamb.

The 30-second TV ad (above) leads viewers to a microsite to make their choice and complete the adventure by watching two additional videos. No matter which path the viewer selects, they encounter some surprising twists that underscore the reliability and desirability of the Stihl product. 

The videos continue a sibling-rivalry story, centred on an heirloom chainsaw, that began in 2009 with an ad entitled 'Bequeathed' and continued in 2011 with 'Mercy dash'. 

In retail stores, the brand is offering chainsaw buyers the choice of a toy chainsaw or a plush toy of 'Flossie' (the lamb).


Client: STIHL
Agency: DDB Group New Zealand
Executive Creative Director: Shane Bradnick
Creative Directors: Mark Lorrigan, Chris Schofield
Art Director: Adam Barnes
Copywriter: James O’Sullivan
Group Business Director: Scott Wallace
Executive Producer: Judy Thompson
Agency Producer: Samantha Meehan
Production Company: Robber's Dog
Director: Adam Stevens
Executive Producer: Mark Foster
Producer: Caz Hearn
Managing Director: George Mackenzie
DOP: Mark Pugh
Editor: Paul Maxwell
Grade & VFX: Blockhead
Music Composition & Sound Design: Liquid Studios 

Related Articles

Just Published

2 hours ago

All of STB’s multi-faceted marketing initiatives so far

Perhaps no government department in the region has been as aggressive with its marketing than the Singapore Tourism Board, whose domestic tourism push has kicked into high gear in the last few weeks.

2 hours ago

Beautiful swan conveys an ugly truth about plastic ...

The Works used 10,000 plastic bottles to build the 5-meter-tall sculpture to draw attention to the launch of a recycling program.

3 hours ago

Shopee launches partner program for five media agencies

Shopee to provide training and technical support to five major media agencies in hopes of "elevating the standards" of ecommerce marketing in the long-term.

4 hours ago

TikTok spotlights Australia's creators in major ...

Several Aussies who have built big followings feature in the 'It starts on TikTok' campaign, by brand-experience agency Akcelo.