Ad Nut
Apr 11, 2022

Un-pea-dictable: Veggie-based snack ad has multiple plot twists

It's a romance. No, it's a hidden-camera show. No, it's just a dream. No, it's a ghost story. No, it's a fun ad by Wolk BKK for Calbee snack-food brand BunBun.

The video above is an ad for BunBun, a pea-based snack food from Calbee, by Thailand agency Wolf BKK.

But it takes a while to reveal itself as that, and has some fun playing with tropes before it does so. It's not just clever for clever's sake either; the ad's form aligns with the brand's message that the snack "ain't what it seems". 

To that point, Ad Nut also appreciates that the ad directly addresses what is apparently an issue for the brand. A character in the ad proclaims, "It's not tasty, don't buy it", but is then proved wrong as a disembodied hand stuffs the snack into his mouth and he finds it delicious.

Clever, fun, fearless. Ad Nut likes.

And yes, Ad Nut just raved about another campaign from Wolk BKK last week (see "These two are close, but not loaning-money close"). What can Ad Nut say? Ad Nut's not going to ignore something good just because the agency happened to also have something good a week ago. And other agencies are welcome to send in a string of standout creative work too. 

CREDITS

Agency : Wolf BKK, Thailand
Chief Creative Officer : Torsak Chuenprapar
Creative Director : Nopharit Dusadeedumkoeng
Creative Group Head : Woottipong Lamangthong
Senior Copywriter : Phachara Saothayanan 
Art Director : Kanyaporn Longprasert
Agency’s Producer : Chanapat Srabua
Managing Director : Phannika Vongsayan
Business Director : Chonlatid Saenghiran
Communications Director : Thosaporn Kaewnurachadasorn
Communications Manager: Benchawan Ngamjiradawong
Production Company : Salmon House
Director : Thanachart Siripatrachai, Vichai Matakul

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

The Monkeys Sydney, Ogilvy Singapore take home ...

Thai agency Choojai and Friends also emerged as industry favourites, clinching the gold for their lauded "Sammakorn not Sanpakorn" campaign, as a number of other metals were awarded across Asia-Pacific.

18 hours ago

Whose idea is it, anyway?

Jindal Steel campaign that won silver and bronze at the Cannes Lions International Festival of Creativity sparked a row over creative ideation with Wieden+Kennedy

19 hours ago

SIA retains PHD as media agency of record

EXCLUSIVE: After five years of working with PHD, Singapore's flag-carrier Singapore Airlines has retained the agency for media duties.

19 hours ago

Tech On Me: Can adtech wean itself off MFAs?

This week's edition: The fifth The Media Responsibility Index is out, Snap launches a real-time image model, and TikTok ads now have AI creators, among other tech news in the region.