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Nov 10, 2011

Singha Beer channels urban cool for international campaign

BANGKOK/GLOBAL – Singha Beer’s latest TVCs tap into a series of underground events that saw leading artists create brand-related installations at top nightclubs globally.

BANGKOK/GLOBAL – Singha Beer’s latest TVCs tap into a series of underground events that saw leading artists create brand-related installations at top nightclubs globally.

In a lifestyle positioning that, for many, might seem a far cry from Singha’s domestic reputation, the Thai beer is targeting young urbanites across Europe, the US and Asia Pacific.

Described as the original’ Thai beer brand, Singha is looking to build upon its position as the number one Thai beer exported worldwide.

The first three spots are set to roll out in a new campaign of global TV...

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