Matthew Miller
Apr 8, 2014

Singapore EDB uses power of caffeine to forge business connections

SINGAPORE - The Singapore Economic Development Board (EDB) is sending a unique delegate to trade shows where executives who are looking for business opportunities in Asia congregate: a coffee machine that dispenses the beverage only when two people introduce themselves to get it started.

SINGAPORE - The Singapore Economic Development Board (EDB) is sending a unique delegate to trade shows where executives who are looking for business opportunities in Asia congregate: a coffee machine that dispenses the beverage only when two people introduce themselves to get it started.

The Coffee Connector, according to the EDB, generates new and meaningful connections between people who might not otherwise meet while also delivering a message about Singapore's ingenuity and ability to create business relationships. It also doles out cups of the all-important caffeine delivery mechanism in a visually entertaining wayand with a custom-printed cup wrapper bearing the names of the two users.

Singapore-based The Secret Little Agency TSLA, New York-based StrawberryFrog...

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