Rick Boost Olivia Parker
Jul 18, 2018

PR must get local and stay real, says Kiri Sinclair

The CEO and founder of PR consultancy Sinclair shares her thoughts at the recent CampaignComms event.

"In PR, if you're not authentic, just walk out the door."

In this video interview, the founder and manager of Sinclair Comms, Kiri Sinclair, talks to Campaign Asia-Pacific. She discusses her views on PR's place in the media landscape and highlights the importance of agency team members having local knowledge and being authentic in order to succeed.

Sinclair's firm won the Greater China PR Consultancy of the Year award at the PR Awards Asia 2018

Related Articles

Just Published

1 hour ago

TikTok partners with Shopify for social commerce

Shopify merchants will now have access to TikTok's user base in the US, with Europe and Southeast Asia planned for early 2021.

2 hours ago

Facebook removes 3 networks interfering in US, ...

One of the networks that was flagged to Facebook by the FBI is connected to the Iranian government.

3 hours ago

A magician learns new tricks in RHB Bank's ...

The bank's 2020 Deepavali TVC by FCB Malaysia dramatises the real-life story of a man who used his magic skills to sell durians after the pandemic made his audience disappear.

6 hours ago

Kate Cronin promoted to CEO of Ogilvy Health

Andrew Schirmer, who co-led Ogilvy Health alongside Cronin, is leaving the network.