Rick Boost Olivia Parker
Jul 18, 2018

PR must get local and stay real, says Kiri Sinclair

The CEO and founder of PR consultancy Sinclair shares her thoughts at the recent CampaignComms event.

"In PR, if you're not authentic, just walk out the door."

In this video interview, the founder and manager of Sinclair Comms, Kiri Sinclair, talks to Campaign Asia-Pacific. She discusses her views on PR's place in the media landscape and highlights the importance of agency team members having local knowledge and being authentic in order to succeed.

Sinclair's firm won the Greater China PR Consultancy of the Year award at the PR Awards Asia 2018

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