Adrian Peter Tse
Jul 14, 2015

Nescafé, Coca-Cola and others tell stories ahead of Hari Raya in Malaysia

MALAYSIA – Collaborating with Media Prima, one of Malaysia’s largest media networks, Nescafé, Coca-Cola, Watsons, Senheng and Top have developed creative content that focuses on connecting with Malay audiences leading up to the Hari Raya celebrations.

Nescafé created a branded content episode based on TV3’s hit drama Rindu Awak 200%. Featuring popular star Zul Ariffin, the drama is set to make a comeback as a spin-off television movie this Raya. The content was amplified on social media and the online channels of TV3 and Nescafé. With the message on expressing gratitude, Nescafé also released a Raya brand advertisement starring actor Nicholas Saputra.

Celebrity Nicholas Suputra in Nescafé Malaysia's branded content episode

 

Coca-Cola presented a commercial focused on “tightening family bonds”, featuring Fizo Omar and Elfira Loy. Conceptualised and co-produced by Media Prima TV Networks, the commercial is part of a broader integrated campaign that Coca-Cola is running together with Media Prima.     

 

 

Watsons Malaysia together with TV3 jointly created a drama series entitled ‘Raya Ni Dah Kahwin’, a sequel to the popular ‘Raya Ni Mesti Kahwin’ that drew over 1.5 million viewers in 2014. Leveraging TV3’s following and position as a leading drama channel in Malaysia, Watsons also took the opportunity to engage users via WeChat, offering viewers a chance to win prizes.

 

Watsons Malaysia and TV3 collaboration in 2014

 

Senheng, an electrical chain store, launched a romantic webisode titled ‘Cinta Karan’ on Malaysia’s No. 1 video portal, Tonton (www.tonton.com.my). The eight-minute short story featured casts from popular hit series Rindu Awak 200%, Zul Ariffin and Ayda Jebat.

TonTon, Malaysia's leading online video portal

 

To optimise fan engagement and experience, Senheng has also launched a microsite to house ‘Cinta Karan’ and all associated content on Tonton’s video portal.The dedicated site is accessible throughout the month for viewers to catch up on the latest episodes, bloopers, scoops and trending posts, including a virtual set by Senheng where fans can relive the characters online.  

 

Senheng links to content on its ecommerce site

 

Top, one of Malaysia’s leading detergent brands, launched ‘Gaya Raya Yang Paling Top’ a contest that has been promoted across TV3 and TV9 social media, as well as morning talk show, Nasi Lemak Kopi O. Top is also sponsoring a wide range of customised Raya greetings, featuring Media Prima celebrities and TV personalities to welcome Ramadan and Raya.

 

Background:

Media Prima Berhad (Media Prima) is one of Malaysia’s leading fully-integrated media groups. The network has the largest audience base of over 24 million Malaysians accessing both terrestrial and satellite television networks daily.

Establishing Malaysia’s first private free-to-air TV station TV3, Media Prima other mediaofferings include Television (TV9, 8TV, NTV7), Radio (Fly FM, Hot FM, One FM), Print (New Straits Times Press (M) Bhd), Outdoor (Big Tree Outdoor Sdn Bhd, UPD Sdn Bhd, The Right Channel Sdn Bhd and Kurnia Outdoor Sdn Bhd) and Events.

Media Prima’s Digital communications and broadcasting subsidiary, Alt Media, offers an online HD-ready quality video experience for viewers of all four TV stations via its Tonton portal (www.tonton.com.my).  

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