When it comes to discussing the value that marketing and media agencies bring to clients, there is a recurring theme, according to experts solving business challenges.
Speaking on a panel at Campaign360 in Singapore, Anita Kanal, APAC vice president of consumer marketing at Visa, said it's easy to see when agencies have done their work. When the data and the creativity come together so beautifully that it's almost invisible to the end user, you know...
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