Staff Reporters
Mar 28, 2019

Marcomms is in a mid-life crisis, but we can survive it

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, Mediacom global strategy chief Matt Mee explains why marketing communications is facing self-doubt and how the industry can overcome it.

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, Mediacom global strategy chief Matt Mee explains why marketing communications is facing self-doubt and how the industry can overcome it.

In this exclusive session excerpt from Campaign360 in Singapore, Mediacom's top worldwide strategy chief, Matt Mee, shares the tell-tale signals of a mid-life crisis. 

Mee found many sources of uncertainty adding to industry’s current malaise and search for new meaning. TV has been forced to question its virility, challenged by sexier on-demand OTT and streaming services. Meanwhile new standards around video viewability are shifting to a matter of a few seconds, completely altering the...

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