In this exclusive session excerpt from Campaign360 in Singapore, Mediacom's top worldwide strategy chief, Matt Mee, shares the tell-tale signals of a mid-life crisis.
Mee found many sources of uncertainty adding to industry’s current malaise and search for new meaning. TV has been forced to question its virility, challenged by sexier on-demand OTT and streaming services. Meanwhile new standards around video viewability are shifting to a matter of a few seconds, completely altering the...
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