Ad Nut
Jul 3, 2020

Focusing on the good things in a time of the pandemic and endless doom scrolling

Berjaya Sompo and FCB Kuala Lumpur offer up an insurance campaign that focuses on enjoying the moment, rather than worsening our anxieties with worst-case scenarios.

At the best of times, campaigns from insurance companies tend to make Ad Nut's furry brow wrinkle with the constant premonition of doom. 'You never know', 'what if', 'plan now', 'who knows what the future holds' and an assortment of other grim statements and questions are usually posed by insurers as they seek to help more customers ensure the future is bright or at least stable—with or without them in the picture. 

However, with all the gloom around due to the COVID-19 pandemic, there's been plenty of time for all of us to immerse ourselves in worry about the bleak future. Stuck at home working, living, parenting or just trying to stay alive, we've all taken to the entirely unhealthy practice of 'doom scrolling' to see how everyone else is managing their lives—or not—in these fraught times.

A new campaign from Berjaya Sompo Insurance, then, comes as quite a breath of fresh air at this time. Rather than dwell on the morose, it focuses on helping people live in the moment, rather than fretting about a fuzzy future. It features singer-songwriter Talitha Tan in a three-part web series alongside guest appearances by 2017 SEA Games football hero Thanabalan, F&B entrepreneur Michelle Pong of Mei by Fat Spoon, and Adian Yein, founder and principal of MSF Racing.

Ad Nut, who has spent hours and days burrowed away hiding out during the pandemic, particularly enjoyed the first part of this series, featuring F&B entrepreneur Pong. After more than enough takeaway food, and after struggling through the occasional home-cooked meal, watching someone happily rustle up a meal, albeit virtually, ticked all the right boxes. 

CREDITS 

Client: Berjaya Sompo Insurance
Deputy Chief Executive Officer: Tsuyoshi Seto
Head of Brand, Marketing Communications & CX: Mawarni Adam

Creative Agency: FCB Kuala Lumpur
Co-owner & Chief Executive Officer: Shaun Tay
Co-owner & Chief Creative Officer: Ong Shi Ping
Creative Director: Tjer
Creative Strategist: Mandy Chock
Creative Group Heads: James Voon & Jonathan Chan
Designers: Clarissa Tan & Felicia Lee
Copywriter: Megan Ong
Head of Account Management: Sharon Rodrigues
Account Manager: Mich Oon
Account Executive: Tim Lee
Senior Producer: Wira Chon

Media Agency: Trapper Interactive
Chief Executive Officer: Kenneth Wong
Digital Account Director: Jane Wong
Senior Account Executive: Brian Low

Production & Post House: JinnyboyTV
Film Director: Jin Lim
Production & Post Producer: Irwin Oon
Production Assistant: Davin Choo, Adrian Siok, Ryan Yee
Editing, Graphics & Colourist: Jason Lee, Jonathan Toh, Sherwin Tan, Crispayne Lam

Featuring:
Host: Talitha Tan, Singer-Songwriter
Episode 1 (Food): Michelle Pong, Co-Founder of Mei by Fat Spoon
Episode 2 (Fitness): Thanabalan A/L Nadarajah, Professional Footballer
Episode 3 (Fun): Adian Yein, Founder & Principal of MSF Racing

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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