Matthew Miller
Aug 12, 2014

Fart bubbles and a space llama: Wotif's animated travel adventure

AUSTRALIA - Australian travel site Wotif, through M&C Saatchi, has created a two-minute TVC that eschews category conventions in favour of a somewhat twisted take on holiday planning.

Combining live action and animation in Monty Python-esque fashion, ‘Wonderful Wotifia’ shows two dudebros who float through a series of surreal scenes meant to promote the brand’s promise of “the world on holidays”. The two gawk at a 50-foot, bikini-clad woman, cavort in a landscape of dim sum, have a skiing mishap, get scared by sharks while scuba diving and ride in a kangaroo pouch, among other vignettes. 

Rocky Morton directed the spot for production company World Wide Mind, with animation shop Sixty40 and post house Heckler also taking part. The shoot involved more than 70 setups over a four-day period.

In a press release, Morton praised the client for its bravery in allowing elements such as the fart bubbles to exist. 

CREDITS

Agency: M&C Saatchi
ECD: Ben Welsh
Creative Directors/Art Directors/Writers: Gary Dawson, Shane Gibson, Andy Flemming
Digital Art Director: Glenn Christensen
Account Management: Karlee Weatherstone, Emmanuel Spiropoulos, Kristy Schwind, Charlotte Rijkenberg, Marcella Nigro
Planning Director: Mark Vadgama
Agency Producers: Jules Jackson, Sue Hind
Production Company: World Wide Mind 
Director: Rocky Morton
Ben Nott: Founder/Director
Executive Producer: Will Alexander
Producer: Michelle Parker
DOP: Hugh Miller
Art Director: Simon Dobbin 
Post Production: [email protected]
Animation Director: Mark Simpson
Executive Producer: Will Alexander
Senior Producer: Jayne da Costa
Producer: Tyrone Estephan
Editor: Andrew Holmes

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