Racheal Lee
Jan 13, 2012

Eu Yan Sang keeps CNY traditions alive

KUALA LUMPUR - Eu Yan Sang has launched a short film, entitled ‘Don’t forget our tradition’, in time for Chinese New Year.

KUALA LUMPUR - Eu Yan Sang has launched a short film, entitled ‘Don’t forget our tradition’, in time for Chinese New Year.

With creative direction from the healthcare company and the production by Yellow Pictures, the 2-minute Cantonese-language Chinese New Year commercial was launched end of last month on pay-TV Astro and Youtube. It features a lady, who tells the story of how her family of seven celebrates Chinese New Year.

When she was younger, her parents prepared traditional festive cuisines for the reunion dinner. Her mother teaches her the custom of giving back something in...

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